With a dedicated IP address, you'll have a unique number which will identify you on the Internet and that will not be shared with anyone else or associated with other Internet sites. The most popular use of a dedicated IP is the one which involves the setting up of an SSL certificate, which could be used to encrypt the connection between a website and its visitors, so if they have to log in or to submit payment info, their info will be protected. You'll also get better search engine rankings, simply because your website will load faster and shall not have the same address as websites that load slowly or have a questionable reputation. A dedicated IP address could also be used to access software such as a VoIP app or another kind of hosting server. With our server solutions, you could order additional dedicated IPs easily and assign them to any online app which you host instead of the IP address included with the web server by default.